How Much Does a Planet Fitness Franchise Owner Make in 2025?

 

 

 

With over 2,500 locations and a reputation for affordability and scale, Planet Fitness remains one of the most recognizable gym franchises in the world. But if you're considering investing in one, the key question is: How much does a Planet Fitness franchise owner make in 2025?

 

Here’s everything you need to know—from average income to startup costs, and what impacts profitability in today’s competitive fitness landscape.

 

 

 

 

💼 Average Income of a Planet Fitness Franchise Owner (2025)

 

 

As of 2025, the average Planet Fitness franchise owner earns between $150,000 and $350,000 in annual profit per location.

 

That range depends on:

 

  • · Location size & member volume

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  • · Operational costs (rent, staff, marketing)

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  • · Local competition

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  • · How efficiently the gym is managed

 

 

👉 Top-performing locations in urban areas with 5,000+ members may earn $500,000 or more in annual profit.

 

 

 

 

 

💸 Initial Investment & Ongoing Costs

 

 

To understand earnings, you first need to look at the cost of ownership.

 

✅ Initial Investment (Per Location)

 

Expense Estimated Range
Franchise Fee $20,000
Build-Out & Equipment $1M – $2.2M
Marketing Launch Budget            $50,000 – $100,000
Working Capital $100,000+
Total Investment $1.3M – $3.5M

 

 

Planet Fitness requires a minimum net worth of $3M and $1.5M in liquid assets to qualify.

 

 

 

 

 

📉 Royalty & Fees

 

 

Owning a franchise means ongoing fees that impact your net income:

 

  • · Royalty Fee: 7% of monthly gross revenue

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  • · National Advertising Fund: 9% of monthly gross revenue

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  • · Technology & Support Fees: Varies

 

 

🧠 Together, you’ll pay around 16% of your revenue to corporate in fees.

 

 

 

 

 

📊 Revenue Breakdown Example (2025)

 

 

Let’s say your Planet Fitness brings in $1.8M/year in revenue:

 

Revenue Category Amount
Gross Revenue $1,800,000
Franchise Royalties           -$288,000
Advertising Fund -$162,000
Staffing, Rent, etc. -$950,000
Estimated Profit $400,000

 

 

📌 This is a healthy urban location with 6,000+ members and efficient cost control.

 

 

 

 

 

🧠 Factors That Affect Profitability

 

 

1. Location, Location, Location

 

A high-traffic area with strong footfall increases memberships.

 

2. Member Retention

 

Monthly subscription models only work if members stay.

 

3. Operational Efficiency

 

Smart staffing, energy use, and maintenance = more margin.

 

4. Multiple Locations

 

Many franchisees own 2–10 clubs, leveraging economies of scale.

 

 

 

 

 

👍 Pros of Owning a Planet Fitness Franchise

 

 

  • · Strong brand & national marketing

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  • · Proven business model with low price-point appeal

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  • · Recurring revenue from memberships

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  • · High member-to-staff ratio (low labor cost)

 

 

 

 

 

👎 Challenges to Consider

 

 

  • · High initial investment

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  • · Heavy franchise fees (16%+ of revenue)

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  • · Limited control over pricing & branding

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  • · Must maintain corporate standards

 

 

 

 

 

Final Thoughts

 

A Planet Fitness franchise can be highly profitable—especially if you scale with multiple locations and operate efficiently. In 2025, with health awareness growing and budget gyms in demand, the brand remains strong.

 

But it's not a passive investment. Success requires capital, commitment, and a clear operational strategy.

 

If you’re ready for a long-term investment with brand backing, Planet Fitness can be a powerful business move.

 

 

 

 

 

 

 

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