Fitness Influencer Programs: Brands Looking for Ambassadors in 2025

 

 

 

 

 

 

 

In 2025, fitness brands are leaning harder than ever into community marketing—and that means more opportunities for micro- and mid-level influencers to join ambassador programs, rep products they love, and grow with the brand.

 

You don’t need a million followers. Many of today’s top ambassador programs welcome creators with as few as 1,000 engaged fans—as long as you live the lifestyle, post authentically, and build trust in your niche.

 

Below is a curated list of fitness brands actively looking for ambassadors or influencers in 2025, along with details on what they offer and how to apply.

 

 

 

 

Who Should Apply?

 

 

Fitness influencer programs typically look for people who:

 

  • · Post consistently on TikTok, Instagram, or YouTube

  • · Have an authentic voice and visible training or wellness routine

  • · Are part of a fitness community (personal trainer, athlete, coach, or enthusiast)

  • · Are passionate about a specific category (strength, heart health, running, wellness, yoga)

 

Some are paid. Some offer free gear and discount codes. Some offer both.

 

 

 

 

 

Top Fitness Brands with Influencer or Ambassador Programs (2025)

 

 

1. Gymshark – Brand Ambassador Collective

 

  • · What you get: Free Gymshark gear, event invites, exposure, possible transition to Gymshark Athlete

  • · Follower min: None officially; 5k+ preferred with good engagement

  • · Apply: gymshark.com/pages/ambassadors

  • · Note: Strong Gen Z presence; personal storytelling matters.

 

 

2. Myprotein – Influencer & Affiliate Program

 

  • · What you get: Commission on sales, discount codes for followers, bonus gear

  • · Follower min: 1,000+

  • · Apply: myprotein.com/ambassador

  • · Tip: They love niche creators (plant-based, female lifting, runners, etc.)

 

 

3. Alphalete – Sponsored Athletes & Ambassadors

 

  • · What you get: Performance wear, exclusive drops, event invites

  • · Follower min: ~10k+, but quality > quantity

  • · Apply: DM or through Alphalete’s “Join Us” page (typically seasonal)

 

 

4. Nike – Nike Collective (New in 2025)

 

  • · What you get: Exclusive gear drops, beta app access, campaigns

  • · Follower min: No hard minimum; storytelling and community matter most

  • · Apply: Nike selects from its app user base + coaches; join Nike Run Club & Training Club to get visibility

 

 

5. WHOOP – Affiliate & Ambassador Program

 

  • · What you get: WHOOP band + membership, rev share per signup, early access to features

  • · Follower min: 2k+ or active in training circles

  • · Apply: join.whoop.com/influencer

 

 

6. Lululemon – Sweat Collective & Brand Ambassadors

 

  • · What you get: Discounts (up to 25–40%), local spotlight, campaign invites

  • · Follower min: Not required — being a coach, trainer, or instructor matters more

  • · Apply: In-store or via shop.lululemon.com/sweatcollective

 

7. Vital Proteins – Wellness Ambassador Program

 

  • · What you get: Monthly product shipments, affiliate earnings, wellness coaching access

  • · Follower min: ~1,000+

  • · Apply: vitalproteins.com/pages/ambassadors

 

 

8. Beam – Wellness & Preworkout Influencer Team

 

  • · What you get: Commission + free products + custom codes

  • · Follower min: Micro-creators welcomed (500–5k range okay)

  • · Apply: youcanbeam.com/pages/ambassadors

 

 

9. Hyperice – Recovery Brand Ambassadors

 

  • · What you get: Free recovery tools (massage guns, boots), partner discounts, early product testing

  • · Follower min: Wellness coaches, athletes, and physical therapists preferred

  • · Apply: Apply via email or network at fitness expos; no public portal currently

 

 

10. Bala – Movement Ambassadors (Lifestyle + Fitness)

 

  • · What you get: Cute fitness gear (ankle/wrist weights), discount codes, content reposts

  • · Follower min: 1,000+

  • · Apply: shopbala.com/pages/ambassador

 

 

 

 

 

Specialty / Niche Programs to Watch

 

 

These are smaller or niche-focused brands that welcome more personalized applications:

 

  • · Crossrope (Jump rope fitness) – Crossrope Crew Ambassador

  • · Barbell Apparel (Strength culture) – Apply via their affiliate page

  • · Hydrow (Rowing & low-impact cardio) – Often recruits through their app community

  • · Kaged Muscle (Supplements) – Affiliate & performance tier model

  • · Eight Sleep (Fitness meets sleep tech) – Partner with performance coaches and data nerds

 

 

 

 

 

How to Stand Out in 2025

 

 

  1. 1. Niche matters. Don’t try to be “fitness for everyone.” Focus on your thing—like mobility workouts, heart rate training, women’s strength, or holistic recovery.

  2. 2. Be a customer first. Post real content using the product before applying.

  3. 3. Make a media kit. One PDF with your stats, vibe, past collabs, and niche. Canva makes it easy.

  4. 4. Use their name. Tag brands consistently in stories, Reels, and TikToks. They notice.

  5. 5. Keep it human. Real people win in 2025. Forget polished ads—authenticity sells.

 

 

 

 

FAQ

 

 

Q: Can I apply if I don’t have a huge following?
 

Yes. Many brands love “nano-influencers” (under 5k) with high engagement and trust in a niche.

 

Q: Do I need to be a certified coach or trainer?
 

Not always. For some brands like Lululemon or Hyperice, yes. For others like MyProtein or WHOOP, no.

 

Q: How much can I earn?
 

Anywhere from $0 (free gear only) to $500–$5,000/month depending on audience size, conversion, and product pricing.

 

 

 

 

 

Bonus: Template DM to Pitch a Brand

 

 

Hi [Brand Name],


I’ve been using your [product] for the past few months and love it—it’s helped my training and I’ve already shared it with my audience.
 

I create fitness content around [your niche] and think we’d be a great fit. I’d love to explore a potential ambassador or affiliate opportunity.
 

Let me know how I can support the brand!
 

 

[Your Name]
 

[Your IG/TikTok/YouTube link]

 

 

 

 

Final Tip

 

 

Start with 1 or 2 brands you genuinely use and love. Build a relationship. Be consistent. Over time, brands will come to you.

 

Want help putting together a media kit or affiliate pitch? Reach out—we’ll help you build it.

 

Related reading:


– How to Display Heart Rate on a PC in Real Time
 

– Best Heart Rate Monitor 2025
 

– 150+ Fitness Brand Name Ideas for 2025

 

Let’s grow your fitness brand together—one authentic post at a time.

 

 

 

 

 

 

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